Parimatch Named new Leicester City Wear Partner

Leicester City Football Club has announced a new partnership deal with Parimatch, an international betting and tech company based in Cyprus. The football club will have the operator as its official Betting Partner and First Team Training Wear Partner ahead of the 2020-21 Premier League season.

Parimatch, one of the best online bookmaker sites in India, will brand Leicester City’s First Team squad training and warm-up wear during all domestic and European matches for the next seasons.

Additionally, the deal will have the bookmaker’s branding displayed on pitch-side advertising boards at all Emirates FA Cup games, Carabao Cup games, and Leicester’s home Premier League. The operator will also have their brand appear on the interview backdrops for top matches at the King Power Stadium and its social media channels.

The Head of Partnerships at Leicester City was pleased to partner with the bookmaker. He said that he was looking forward to working with Parimatch and helping to grow each other’s global profile.

Sergey Portnov, Parimatch’s CEO, said that the partnership was excellent and fitting. Firstly because their brand belongs on a platform that hosts one of the biggest and most popular competitions in the universe, the Premier League. Secondly, because there are a lot of similarities in the growth histories of Parimatch and Leicester Football Club.

In July 2018, the operator became the official betting and wagering partner for the UFC in the Middle East, Europe, and Africa. Parimatch is also the sponsor of APOEL FC’s shirts in the Cypriot First Division.