Paddy Power Signs Shirt Sponsorship Deal With Huddersfield Town Football Club
Paddy Power has chosen to enter into a partnership with Huddersfield Town for the 2019/20 season. Also, they have made the decision to sponsor the teams’ shirts. In a move which seems to be delighting everyone involved, including fans, Paddy Power and the team. It is clear that the team and the betting company can only go from strength to strength.
Paddy Power Promotional Prank
This is the first time that Paddy Power has entered into such a partnership and they made sure that they announced it in style. Their UK PR and Mischief Champion was responsible for sending around a press release showing pictures of a shirt with a huge sash style logo prominently displayed. Thus, causing many fans to react, concerned that it wouldn’t meet the strict FA guidelines when it comes to sponsorship placement on shirts.
The prank, it seems did the trick. As a result, it got people talking about the new deal and raised awareness of both the team and the brand. Luckily, it was all just a joke and actually, as at the recent kit unveiling showed a new logo-free tasteful shirt
Announcement of the Sponsorship Deal and Reactions
This is what betting operator and the football club’s representatives had to say.
Sponsorship Reaction from Huddersfield Town Football Club
The team at Huddersfield have announced their delight at the new partnership. Their Commercial Director, Sean Jarvis, recently admitted that the team strongly felt that the fronts of their shirts remain special to them. For this reason, it was important to them that they worked with the right sponsor. And, that they were happy to have waited to find the right one in Paddy Power. Also, they confirmed that the deal represented the largest ever shirt sponsorship deal outside of the English Premier League.
It certainly does seem to have been a good move for the football team.
What Paddy Power had to say
Paddy Power is also really happy with the deal. Their Marketing Director, Michelle Spillane spoke about this being their first-ever shirt sponsorship. Also, she talked about how, as a brand, they understood the importance of the kit to the fans. And, that she hoped they would come to love the new design would. Also, she admitted that the team at Paddy Power know how much fans love the team and that they hoped the said fans would welcome the new deal.
Ultimately, they believe that it is the fans that make the team and they really don’t want to disappoint.
Good luck to the Terriers for the upcoming season and ensure you check out Paddy Power Free Bets, Bonuses and Other Offers
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