1xBet & Chelsea Football Club Announce Official Global Betting Partnership
1xBet has not only been offering betting services to gamblers across the world. It has also been creating partnerships with elite-level football clubs, with the aim of increasing its brand awareness. Recently, 1xBet announced its partnership with Chelsea FC. After thorough negotiations, the operator signed a three-year contract to become Chelsea’s official global betting partner.
Through this partnership, 1xBet now has a bigger chance of having clear brand visibility in the UK and around the world. Chelsea FC fans would now be willing to join the operator for betting due to its association with the football club. This is a great opportunity for 1xBet to increase its customer base and have a piece of the market share.
The news of the partnership between 1xBet and Chelsea FC came a few weeks after another major announcement. As the operator made a deal to be the official global betting partner for Liverpool FC and FC Barcelona for the next three years.
Details of the Partnership Between Chelsea and 1xBet
According to Chelsea FC’s Commercial Director, Chris Townsend, the football club is excited about the partnership, and that they are looking forward to making 1xBet famous in the UK and the rest of the world.
1xBet is also impressed with the agreement. The operator acknowledges that it is an honour to have an association with one of the biggest football clubs in the world. From the partnership, 1xBet promises Chelsea fans dozens of fun and engaging activities on its site, over its 3-year contract.
Partnerships between football clubs and betting companies have been around for years. The betting company gains visibility and an increased market share in the betting industry. While the football club gains sponsorship according to the stated agreement. This is the case with the partnership with 1xBet and Chelsea FC. The football club promises to increase brand visibility for 1xBet. And, in turn, Chelsea FC will gain sponsorship from the operator; it’s a win-win situation.
Previous Chelsea FC Partnerships
For the last three years, William Hill has enjoyed the benefits of being Chelsea’s official betting partner. The partnership has given William Hill visibility and an increased customer base. For the 3-year partnership with Chelsea, William hill managed to penetrate the UK betting market. In particular, attracting more bettors with its exciting offers and incredible betting services.
What to Expect from the Betting Partnership
To celebrate the partnership, expect 1xBet to be offering a lot of striking offers and promotions, to attract new members. They are also expected to impress Chelsea fans all over the world with a wide betting market and its general betting services. Through 1xBet regular promotions, Chelsea fans can win a variety of Chelsea branded items, as well as tickets to Chelsea matches.
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